Web analytics

Who needs web analytics?

Good question. And equally good are the reasons why you should be seriously interested in analytics, but analytics done properly.

Web analytics is about monitoring the behavior of website users. This will enable answering the following questions:

Where do the best customers come from and where should the advertising budget be increased?

What are they looking for at the websites, what keeps them there?

Where and why do they give up the purchase?

Answers to those questions clearly indicate what should be improved on the websites to increase sales. It is a good goal, isn’t it?

More specifically, we:

• Deploy and configure the Google Analytics system
• Set up dedicated information panels, segments, and customized reports adjusted to the needs of various recipients
• Link the Google Analytics account to the Google AdWords account and the Search Console
• Configure the targets and remarketing lists
• Set up filters to exclude false traffic statistics