AdWords campaign audits

Thanks to widespread access to Google AdWords, everybody can nowadays conduct advertising campaigns. But knowing how to operate the tools is not enough if the advertising is to bring substantial profits rather than create a bottomless budget gap.

Your company is certainly good in what it does, isn’t it? And do you have specialists in AdWords among your staff? No? So if you want to be sure that you don’t waste money due to wrong campaign settings, order an audit. It often turns out that advertisements can be much cheaper and at the same time more effective. Will that be so in your case? Let’s check it out!

Your competitors might have commissioned an AdWords campaign to a specialist agency and you are now contending for the customers against them. If you want to improve your chances in this uneven fight, our audit will help you, because we have vast experience in improving advertisements. In fact, we do that non-stop.

After conducting an audit of your AdWords account, we will provide you with a detailed report with optimization guidelines covering such areas as:

• Account structure — reviewing the division into campaigns, ad groups, and assignment of keywords to individual groups
• Keywords — checking the used keywords, match types, and excluding keywords
• Ad texts — checking against best practices in text authoring, verification of the functioning of the Keyword Insertion Tool mechanism
• Advertisement extensions
• Campaign settings — verification of the redirection and of use of the rate modifiers
• Remarketing lists

The report will also include a list of errors to be eliminated, as well as detailed tips and modification examples.

Furthermore, we can always develop a new AdWords campaign structure (keywords, ads, ad extensions).

We are ready to act and improve campaign effectiveness. How about you?